Marketing due diligence customized for the vigilant manager.
- Make sure your target markets are as big as expected
- Check if it's possible to achieve the predicted market share
- Get assurances that the expected financial return be reached
- Clarify nuances and remove shortcomings from the 8Ps of the marketing mix (B2B/B2C)
- Improve market positioning
- Deploy better marketing processes
- Optimize target market segmentation and value propositions
No business would ever consider making a substantial investment or acquisition without doing an exhaustive and formal financial due diligence and appropriate risk assessment. Yet, as a matter of fact, the greatest risks for most organizations lie in rarely audited sales and marketing strategies.
Trusted by top companies.
The challenges.
Between 80% and 90% of B2B and B2C companies struggling to set a growth plan attribute their challenges to subpar commercial strategies and processes. Key challenges faced are:
The untouchables
ROI on marketing spending may be low, untouchable and slippery.
Reality check
What marketing "should be" doing versus what marketing "is actually" doing are often 2 very different things.
Barriers
Commercial planning is often a "ritual thing" only despite statements to the contrary.
Divergence
Although a marketing strategy may be internally understood, it can be implicit and unclear to external parties.
Distractions
Some businesses are over-reliant on being price competitive, and over-emphasize short-term and tactical promotions at the detriment of permanent and strategic core programs.
The proof is in the pudding
If a marketing consultant cannot create its own strong marketing strategy and brand, would it do a better job handling other peoples' businesses?
The fix.
A marketing due diligence uncovers potential threats and undisclosed details relating to marketing strategy. The Seven Wise Men checks all boxes:
Clarity
Explicate a company’s marketing strategy, which is sometimes implicit and unclear.
Flexibile contracts
1, 6, or 12 months contractual options are available.
Actions
Suggest actionable solutions in 3 to 4 weeks after our involvement.
Auditing expertise
Provide sales, marketing, or brand audit expertise.
Quality
Guarantee speed, quality of work, and high ROI.
On time
Deliver projects as scheduled.
Free proposal and consultation
Experience
Deploy over 25 years of experience in the Emirates, the Gulf, and Canada.
A cascade of benefits.
A marketing due diligence conducted by our team guarantees the following:
- Better positioning in the market.
- Use more effective marketing processes.
- Optimize target market segmentation and value propositions.
- Ensure that your intended customer demographics match the anticipated size.
- Verify the feasibility of attaining the projected market share.
- Obtain guarantees that the predicted financial gains will be met.
- Elaborate on subtleties and address deficiencies within the 8Ps of the marketing mix for both B2B and B2C contexts.
How it works.
This is how we investigate how marketing strategy affects shareholder value.
Case studies
Media appearances and Awards.
- CNBC Arabia TV interviews
- Dubai Tourism and Commerce Marketing (DTCM) and Reed Exhibitions (U.K.)
- Media interviews
Get a real sense of security. Let's talk.
Have a free audit, market data, consultation, and proposal.
The value of making a call
Step1
Tell us about your priorities.
Step2
Discuss main challenges faced.
Step3
Get our media pack.
