Marketing strategy planning: Create new opportunities and memorable identities.
A top marketing strategy creates new market opportunities in addition to finding them.
In essence, marketing is about understanding people. And influencing people’s purchasing behavior is the key to our success and that of our clients’.
In a world of promises, we take actions and get results.
- Multiply market share
- Boost number of new key accounts
- Multiply ROI on marketing spend
- Boost frequency of purchase and average order value
- Differentiate products and services
- Create new value and shareholder wealth
Trusted by top companies.
We stand apart.
At The Seven Wise Men, we prefer to stay away from using jargon. However, we can’t avoid saying that our team is a specialist in strategic marketing plans. To use an analogy; just as a car with poor tires risks having serious accidents; a company without a marketing strategy plan is sure to face grave hazards.
Speed, ROI, and Quality of work
Impress and be impressed by genuinely innovative solutions that come at a fraction of time and many times the impact and returns.
Innovation
We notice things others don’t and hit targets few can see. The Seven Wise Men develops winning value propositions and unique positioning strategies.
Specialists
Our team consists of top marketing talent and seasoned achievers.
Acclaimed advisors
Develop cutting-edge marketing strategies that capture the hearts and minds of audience; ones that would win you awards and recognition.
What we are not.
| Our service range doesn’t include graphic design, digital marketing, copywriting, SEO and other ancillary media production services |
| We only focus on providing strategic marketing plans in a variety of sectors |
| We are not captive of “paper-solutions” and repetitive patterns of what has been experienced in the past, in controlled environments, where patterns repeat themselves |
Expert marketing strategists.
Our approach to planning a marketing strategy is fail-safe; here’s why:
Commercial success rests on understanding people behavior and how customers react to new stimulants, and on finding ways to impact attitudes.
These factors are the foundations of an informed foresight, accurate forecasts and risk prevention – Things that we do, consistently:
- Target the right segments
- Offer value propositions
- Minimize risks
- Differentiate & position products properly
- Multiply market share & margins
- Enrich shareholders
- Motivate employees
- Reallocate resources
Elements of a marketing strategy plan.
A strategic marketing plan examines current and upcoming marketing programs that directly influence owner wealth. It poses 5 questions:
Question 1
Where are you at today?
Evaluate the marketing department’s performance and workflows.
Question 2
Where are you planning to be?
Gather and analyze data to set future objectives.
Question 3
How are you planning to get there?
Validate novel ideas and develop detailed action plans.
Question 4
How will you check on progress?
Plan, produce and manage new marketing programs.
Question 5
Who is doing what?
Install control mechanisms to avoid deviations from targets.
Excellence at improving the 3 groups of marketing programs.
- The environment Includes market research and operational insights.
- The system Consists of data and processes.
- The marketing mix Covers product, price, place, promotion, personnel, and packaging.
The Seven Wise Men does not outsource any part of the marketing strategy to third parties. In-house skilled marketers carry out market research and surveys – they ask the right questions and get valid answers. Our surveyors approach any issue from many different angles to ensure maximum data accuracy and reliability. With us, you get unique and profound insights such as the average value and frequency of orders just to name a few info elements.
Deliverables.
Product understanding report
Narrative about product assortment and features.
Market understanding report
Demand driver analysis, market trends and historical sales concentration analyses.
Customer profiling
Target customers, purchase behavior, and market segmentation.
Competitive analysis
Pricing, substitutes, and top competitors and market share.
Differentiation strategy
Value proposition and unique selling features analyses.
Brand identity
Brand experience, key messages and supporting value.
Sales forecasting
Project sales and market share.
Financial objectives
Financial statements.
Action planning
Marketing, distribution, pricing, media and promotion strategies.
Resources needed
Identify resources needed to realize goals.
Success criteria
Benchmarks to reach, key metrics and adjustment tools.
Additional deliverables
Organization structure, operating procedures, location analysis, and creative briefs.
Our methodology.
Trusted in launching multi-million Dollar projects.
| Project Name | Sector | Year |
|---|---|---|
| [Confidential information] | Healthcare – A chain of plastic surgery centers | 2019 |
| Eversheen cosmetics | Skin and hair care products | 2009 |
| Safeer shopping malls | Retail | 2007 |
| OXO | Kitchenware, cooking utensils and homeware | 2010 |
| Al Majaz Waterfront | Tourist destination | 2008 |
| [Confidential information] | Theme park | 2019 |
| Montreal city, Canada | International tourist destination | 2014 |
| Fitness 4 Life | Fitness centers chain and franchise | 2012 |
| Dreamland aqua park | Waterfront camping site | 2006 |
Media appearances and Awards.
- CNBC Arabia TV interviews
- Dubai Tourism and Commerce Marketing (DTCM) and Reed Exhibitions (U.K.)
- Media interviews
Let's talk
Get a free marketing audit, market data, consultation, and proposal.
The value of making a call
Step1
Tell us about your priorities.
Step2
Discuss project’s key success metrics
Step3
Get our media pack.
