Publications

We contribute.

General marketing

Reconnect marketing strategy to shareholder wealth

General marketing

Business forecasting: how to anticipate things much better

General marketing

Who needs a marketing audit?

General marketing

Weaknesses in marketing planning

General marketing

How to create good hook points and ideas that stick in the mind

General marketing

Innovative sectors to invest in: pearl jewelry

General marketing

Top investment ideas in the UAE

Market research

Food & beverage market research

Market research

Paper market research

Market research

Education market research

Consumer behavior analysis

White paper: the reasons for consumerism

Market research

Fast-fashion market research

Geo-economics

Sustainability white paper: the global south faces a fate worse than debt

General marketing

How to build creative clusters: white paper

Geo-economics

White paper: outcomes of globalization

Geo-economics

White paper: the pushback of the belt and road initiative

Strategic management

White papers: why broad thinkers win in a specialized world

Energy audit

White paper: AI and energy

Economics

Domestic economies need more domestic fixed capital investments

Geo-politics

The age of empires: white paper

Geo-economics

The pros and cons of the next technological revolution (quantum computing)

Investment strategies

The next game-changing investment strategies (part 1 of 4)

Tourism

100 innovations that transformed tourism

Geo-economics

How nations fare in using natural resources

Tourism

A unique new concept for destination theme parks

General marketing

Return on investment on marketing spend

Strategic management

The relationship between management culture and innovation

Strategic management

A case for taking more business risks – at grassroot level

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