Marketing due diligence: Clarify nuances and remove weaknesses from marketing strategy.
No business would ever consider making a substantial investment or acquisition without doing an exhaustive and formal financial due diligence and appropriate risk assessment. Yet, and as a matter of fact, the greatest risks for most organizations lie in their largely poorly reviewed marketing strategies – 80% to 90% of companies, new and old, fail because of poor commercialization.
- Make sure your target markets are as big as expected
- Check if your marketing strategy and programs will achieve the predicted market share
- Get assurances that the expected financial return be reached
Trusted by top companies.
What sets us apart.
Broad thinking
We don’t just use the data others put in front of us, we are thought leaders and problem-finders who discover new questions and answer them.
Investigative approach
We go to the root causes of challenges and identify keyhole views into new understandings of whole new areas.
Talented marketers
We listen intently, and then we break challenges down scientifically. We have insights on Eastern and Western audiences.
Self-financing solutions
We create self-financing solutions: our approach pays for itself in saved costs and increased revenues.
Marketing due diligence is critical.
At its core, due diligence is a risk management exercise. It aims to uncover potential threats and undisclosed details relating to marketing strategy.
It begins with explicating the marketing strategy, which is sometimes implicit and unclear. The current marketing strategy is assessed for market risk, share risk and profit risk.
What’s included?
Marketing due diligence report
The report pinpoints targeted customers, value proposition, and analyzes shareholder value. It identifies how the strategy can be improved, in addition to positioning and differentiation
Marketing effectiveness report
This part of the report defines competitive advantages in each segment; it also deals with all marketing mix elements
Promotional effectiveness report
In this section, we measure how effective your marketing communications are in raising awareness, interest, demand, preference, and loyalty
Risk analysis report
The risk reports analyses all kinds of risks faced such as target market risk, product category risk, and profit, sales volume risk, forecast risk, and market share risk
How it works.
This is how we investigate how marketing strategy affects shareholder value.
Case studies
Media appearances and Awards.
- CNBC Arabia TV interviews
- Dubai Tourism and Commerce Marketing (DTCM) and Reed Exhibitions (U.K.)
- Media interviews
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The value of making a call
Step1
Tell us about your priorities.
Step2
Discuss project’s key success metrics
Step3
Get our media pack.
