Due diligence consultancy in Dubai.

An objective marketing audit tuned for the performance-seeker.

A marketing audit or due diligence is a comprehensive, systematic, independent, and periodic examination of a company’s sales and marketing at both board and operational levels.

It is designed to evaluate marketing assets and activities in the context of market conditions and use the resulting analysis to aid the firm in planning.

No business would ever consider making a substantial investment or acquisition without doing an exhaustive and formal financial due diligence and appropriate risk assessment. As a matter of fact, the majority of new investments fail because of poorly audited sales and marketing claims.

The Seven Wise Men is an international award-winning consultancy that conducts marketing audits for organizations who look to seize every single internal or external opportunity to chart long-term growth and profitability.

Working in perfect harmony and cooperation with your marketing team, we go through strategic marketing assets such as the 8Ps. Our  team focuses on strategic and permanent matters in addition to evaluating  the effectiveness of promotions, advertising campaigns, and short-term tactics.

In a world of promises, we take action and get results.

Trusted by top companies.

How it works.

This is how we investigate how marketing strategy affects shareholder value.

Step 1

Marketing strategy audit

Is there an optimum match of target customers and value propositions?

Step 2

Customer preference audit

Is this brand clearly differentiated from the others?

Step 3

Return audit

Are the market share and profit margins high enough for shareholders?

Step 4

Shareholder value

Is the current strategy leading to high dividends and market value?

The challenges.

Between 80% and 90% of both B2B and B2C enterprises that encounter difficulties in devising a growth strategy attribute their struggles to inadequate commercial strategies and processes. Primary hurdles include:

The untouchables

ROI on marketing spending may be low, untouchable and slippery.

Reality check

What marketing "should be" doing versus what marketing "is actually" doing are often 2 very different things.


Commercial planning is often a "ritual thing" only despite statements to the contrary.


Although a marketing strategy may be internally understood, it can be implicit and unclear to external parties.


Some businesses are over-reliant on being price competitive, and over-emphasize short-term and tactical promotions at the detriment of permanent and strategic core programs.

The fix.

A marketing due diligence uncovers potential threats and undisclosed details relating to marketing strategy. The Seven Wise Men checks all boxes:


Explicate a company’s marketing strategy, which is sometimes implicit and unclear.

Flexibile contracts

1, 6, or 12 months contractual options are available.


Suggest actionable solutions in 3 to 4 weeks after our involvement.

Auditing expertise

Provide sales, marketing, or brand audit expertise.


Guarantee speed, quality of work, and high ROI.

On time

Deliver projects as scheduled.

Free proposal and consultation


Deploy over 25 years of experience in the Emirates, the Gulf, and Canada.

A cascade of benefits.

A marketing due diligence conducted by our team guarantees the following:

Industries we handle.

We have conducted marketing due diligence studies in 11 countries including the Emirates and Canada. The sectors we serve are: Manufacturing, Retail, Tourism and Hospitality, Wellness, Recreation and Leisure, Freight and Logistics, Education, Information Technology, Media, Real Estate and Construction, and Healthcare.

A team of Planning Specialist
Brand Strategy

Who we are.

The Seven Wise Men’s team consists of marketing strategists, tacticians, and media planning and buying officers. Each individual possesses extensive expertise and competence in their field, amounting to a collective experience spanning seven decades.

The associated cost.

The cost of a marketing audit varies according to the scope of work and maturity of the marketing infrastructure. Having said that, we provide the optimal Quality-to-Price ratio.

How long does it take?

Typically, a marketing audit requires 3 weeks. This duration can extend to 5 or 6 weeks for larger organizations.

Case studies

Multinational shipping agency

Marketing due diligence

Interim Management Map

Top tourist destination

Marketing strategy / Interim management

International Cosmetic Brand Photo

International cosmetics brand

Marketing strategy / Interim management

Media appearances and Awards.

CEO Fadi Nacouzi business meets

Extract the most out of opportunities and resources. Let's talk about marketing audits.

The value of making a call


Tell us about your priorities.


Discuss main challenges faced.


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