Marketing due diligence: Clarify nuances and remove weaknesses from marketing strategy.

No business would ever consider making a substantial investment or acquisition without doing an exhaustive and formal financial due diligence and appropriate risk assessment. Yet, and as a matter of fact, the greatest risks for most organizations lie in their largely poorly reviewed marketing strategies – 80% to 90% of companies, new and old, fail because of poor commercialization.

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What sets us apart.

Broad thinking

We don’t just use the data others put in front of us, we are thought leaders and problem-finders who discover new questions and answer them.

Investigative approach

We go to the root causes of challenges and identify keyhole views into new understandings of whole new areas.

Talented marketers

We listen intently, and then we break challenges down scientifically. We have insights on Eastern and Western audiences.

Self-financing solutions

We create self-financing solutions: our approach pays for itself in saved costs and increased revenues.

Marketing due diligence is critical.

At its core, due diligence is a risk management exercise. It aims to uncover potential threats and undisclosed details relating to marketing strategy.

It begins with explicating the marketing strategy, which is sometimes implicit and unclear. The current marketing strategy is assessed for market risk, share risk and profit risk.

What’s included?

Marketing due diligence report

The report pinpoints targeted customers, value proposition, and analyzes shareholder value. It identifies how the strategy can be improved, in addition to positioning and differentiation

Marketing effectiveness report

This part of the report defines competitive advantages in each segment; it also deals with all marketing mix elements

Promotional effectiveness report

In this section, we measure how effective your marketing communications are in raising awareness, interest, demand, preference, and loyalty

Risk analysis report

The risk reports analyses all kinds of risks faced such as target market risk, product category risk, and profit, sales volume risk, forecast risk, and market share risk

How it works.

This is how we investigate how marketing strategy affects shareholder value.

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Step 1

Marketing strategy audit

Is there an optimum match of target customers and value propositions?

Step 2

Customer preference audit

Is this brand clearly differentiated from the others?

Step 3

Return audit

Are the market share and profit margins high enough for shareholders?

Step 4

Shareholder value

Is the current strategy leading to high dividends and market value?

Case studies

Multinational shipping agency

Marketing due diligence

Top tourist destination

Marketing strategy / Interim management

International cosmetics brand

Marketing strategy / Interim management

Media appearances and Awards.

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