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Summary The purpose of a feasibility study is to determine whether the proposed project is technically, financially, and operationally feasible within a given set of circumstances. The findings from a feasibility study provide decision-makers with the information needed to decide whether to move forward with the project, make modifications to the plan, or abandon the […]

Definition of a strategic business plan A strategic business plan assists a company in establishing the appropriate mechanisms, processes, and support structures to enhance productivity. It ensures that the company has implemented effective control systems to promptly identify deviations from targets. Furthermore, an effective business strategy proposes new methods for reallocating human, technical, and financial […]

Who is a strategic marketing consultant A strategic marketing consultant advises on strategic marketing matters such as the 8Ps and can implement solutions related to setting goals as well as optimizing strategy, capabilities, processes, and resources needed to realize an objective. He or she focuses on strategic and permanent matters instead of fixating on promotions, […]