Business consulting services for a leading investment house
Earning mega bucks from a B2B online portal was not a possibility.
Goals
- Assess expected revenues of a new B2B platform.
- Identify key unique features.
- Make use of fintech and blockchain technologies.
Obstacles
The investors were technically savvy and ambitious, which is a good thing to have but in this case, it proved to be a negative asset because they had highly speculative tendencies and short-term orientations.
The project holder had been investing in mega projects across 13 countries in South Asia, West Asia, and MENA.
Analysis
The pre-feasibility study showed that the project will be profitable, but revenues are not expected to exceed USD 6.5 Million across all 13 countries.
In addition, this type of investments required consistent and long-term planning and commitment to reach and maintain peak performance, profitability and brand standing.
Actions
- Developed a pre-feasibility study.
- Developed a master “go-to-market” strategy.
- Customized marketing strategy for each one of the 13 countries,
- Identified the exact technical, financial, and human resources needed to plan, develop, and launch the platform in a highly adequate manner.
- Determined the size of the technical and managerial team needed to mine and secure data, and to configure the site and update service combinations. The portal also needed a dedicated logistics team.
Results
The project holders weren’t ready to commit the required resources because expected earnings, average value per order, and number of transactions not meeting their high expectations and milestones.
Let's talk
Get free sales data, consultation and proposal
The value of making a call
Step1
Tell us about your priorities
Step2
Discuss project’s key success metrics
Step3
Get our media pack
