Due diligence consulting in Dubai.
An objective marketing audit tuned for the performance-seeker.
A marketing audit or due diligence is a comprehensive, systematic, independent, and periodic examination of a company’s sales and marketing at both board and operational levels.
It is designed to evaluate marketing assets and activities in the context of market conditions and use the resulting analysis to aid the firm in planning.
No business would ever consider making a substantial investment or acquisition without doing an exhaustive and formal financial due diligence and appropriate risk assessment. As a matter of fact, the majority of new investments fail because of poorly audited sales and marketing claims.
The Seven Wise Men is an international award-winning consultancy that conducts marketing audits for organizations who look to seize every single internal or external opportunity to chart long-term growth and profitability.
Working in perfect harmony and cooperation with your marketing team, we go through strategic marketing assets such as the 8Ps. Our team focuses on strategic and permanent matters in addition to evaluating the effectiveness of promotions, advertising campaigns, and short-term tactics.
In a world of promises, we take action and get results.
Trusted by top companies.
How it works.
This is how we investigate how marketing strategy affects shareholder value.
The challenges.
Between 80% and 90% of both B2B and B2C enterprises that encounter difficulties in devising a growth strategy attribute their struggles to inadequate commercial strategies and processes. Primary hurdles include:
The untouchables
ROI on marketing spending may be low, untouchable and slippery.
Reality check
What marketing "should be" doing versus what marketing "is actually" doing are often 2 very different things.
Barriers
Commercial planning is often a "ritual thing" only despite statements to the contrary.
Divergence
Although a marketing strategy may be internally understood, it can be implicit and unclear to external parties.
Distractions
Some businesses are over-reliant on being price competitive, and over-emphasize short-term and tactical promotions at the detriment of permanent and strategic core programs.
The fix.
A marketing due diligence uncovers potential threats and undisclosed details relating to marketing strategy. The Seven Wise Men checks all boxes:
Clarity
Explicate a company’s marketing strategy, which is sometimes implicit and unclear.
Flexibile contracts
1, 6, or 12 months contractual options are available.
Actions
Suggest actionable solutions in 3 to 4 weeks after our involvement.
Auditing expertise
Provide sales, marketing, or brand audit expertise.
Quality
Guarantee speed, quality of work, and high ROI.
On time
Deliver projects as scheduled.
Free proposal and consultation
Experience
Deploy over 25 years of experience in the Emirates, the Gulf, and Canada.
A cascade of benefits.
A marketing due diligence conducted by our team guarantees the following:
- Make sure your target markets are as big as expected.
- Check if it's possible to achieve the predicted market share
- Ensure that the expected financial return can be reached
- Remove nuances from the 8Ps of the marketing mix
- Improve market positioning
- Deploy better marketing processes
- Optimize market segmentation and value propositions
Industries we handle.
We have conducted marketing due diligence studies in 11 countries including the Emirates and Canada. The sectors we serve are: Manufacturing, Retail, Tourism and Hospitality, Wellness, Recreation and Leisure, Freight and Logistics, Education, Information Technology, Media, Real Estate and Construction, and Healthcare.
Who we are.
The Seven Wise Men’s team consists of marketing strategists, tacticians, and media planning and buying officers. Each individual possesses extensive expertise and competence in their field, amounting to a collective experience spanning seven decades.
The associated cost.
The cost of a marketing audit varies according to the scope of work and maturity of the marketing infrastructure. Having said that, we provide the optimal Quality-to-Price ratio.
How long does it take?
Typically, a marketing audit requires 3 weeks. This duration can extend to 5 or 6 weeks for larger organizations.
Case studies
Media appearances and Awards.
- CNBC Arabia TV interviews
- Dubai Tourism and Commerce Marketing (DTCM) and Reed Exhibitions (U.K.)
- Media interviews
Extract the most out of opportunities and resources. Let's talk about marketing audits.
- Ensure better positioning in the market.
- Use more effective marketing processes.
- Optimize target market segmentation and value propositions.
- Ensure that your intended customer demographics match the anticipated size.
- Verify the feasibility of attaining the projected market share.
- Obtain guarantees that the predicted financial gains will be met.
- Elaborate on subtleties and address deficiencies within the 8Ps of the marketing mix for both B2B and B2C contexts.
The value of making a call
Step1
Tell us about your priorities.
Step2
Discuss main challenges faced.
Step3
Get our media pack.
