Feasibility study for a new limousine rental agency
A reliable report that guarantees the approval of the Road and Transport Agency (RTA)
Goals
- Get the approval of RTA.
- Get an accurate market study.
- Work with a reliable feasibility specialist.
Obstacles
Before working with The Seven Wise Men, RTA rejected, 2 times in succession, the investor’s feasibility plan because they were poorly constructed by non-specialist feasibility planners.
Analysis
The investor is a holding company with interests in short-stay vacations, travel and tourism and Government services. They had ample resources to launch a new limousine car rental agency, but their applications were rejected by the governing authority because the feasibility reports were poorly put together.
RTA was highly selective in its selection process and had an overwhelming number of new applicants. The investor risked being rejected once and for all on their 3rd attempt to apply for a car rental license.
Actions
- Measured the car rental market in Dubai precisely and reliably.
- Highlighted the investor's background in operating tourism facilities with success in the past.
- Created new value-added initiatives that set the new agency from the competition in a meaningful and realistic way.
- Presented a detailed operational plan on how to operate and maintain the fleet of cars with comprehensive details.
Results
The investor got their application for a Category 1 car rental agency approved immediately after submission. RTA did not contest or question a single item in the feasibility report.
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