An inspiring marketing strategy and marketing plan crafted for the broad thinker.
- Get advice on strategic marketing matters such as the 8Ps
- Focus on goals, strategy, capabilities, processes and resources needed
- Create great hook points
- Launch trend-setting ideas
- Assist in defining a company's future direction and high-level goals
Marketing is about understanding people and impacting purchasing behaviors. And influencing buyers’ attitudes is the key to our success and that of our clients’.
In a world of promises, we take actions and get results.
As marketing strategy consultants, our team focuses on strategic and permanent matters instead of fixating on promotions, advertising and short-term tactics.
Trusted by top companies.
What we are not.
We are not generalists
Our service range doesn’t include graphic design, digital marketing, copywriting, SEO and other ancillary media production services.
No paper solutions
We are not captive of “paper-solutions” and repetitive patterns of what has been experienced in the past, with other accounts, in controlled environments, where patterns repeat themselves.
The dilemma.
Sometimes, the core purpose of a marketing strategy differs dramatically from actual practices.
Misrepresentation
Marketing strategy can be diluted with short-term and tactical measures.
Generalization
Marketing strategy can be misconceived as being synonymous with sales or advertising strategy.
Bias
Too much focus is placed on short-term promotions.
The proof is in the pudding
If a marketing advisor is unable to formulate a robust marketing strategy and establish a strong brand for their own business, can they be expected to excel in marketing other people's businesses?
Contradiction
When a company relies on an external agency to develop its core marketing themes and messages, switching agencies often leads to a shift in messaging, which causes confusion and waste.
The solution.
The Seven Wise Men offers world-class marketing strategy consulting services crafted to the local market and we are committed to substantive solutions. Our solutions hit the nail on the head on every single level:
Flexible engagements
1, 3, 6, 9 or 12 months options are available.
Fair remuneration
Performance-related remuneration is on offer*.
Free proposal and consultation
Experience
Over 25 years of experience in the Emirates, the region, and Canada.
Guaranteed quality
Get results in 1 month of our involvement*.
Transfer of knowledge
Interactive and respectful relationships with the client.
Execution
Implementation of solutions and collaboration with management.
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* Terms and Conditions apply.
A windfall of rewards.
The Seven Wise Men provides world-class marketing know-how tailored to the local market and innovation comes naturally to us. Things that we do consistently:
- Multiply market share.
- Boost number of new key accounts.
- Multiply ROI on marketing spend.
- Boost frequency of purchase and average order value.
- Differentiate products and services.
- Create new value and shareholder wealth.
A fail-safe approach.
The Seven Wise Men’s approach to planning a marketing strategy is fail-safe; here’s why:
Commercial success rests on understanding people behavior and how customers react to new stimulants, and on finding ways to impact buying attitudes. And influencing buyers’ attitudes is the key to our success and that of our clients’.
When success has been proven more than 85 times, it’s no coincidence – It’s a system.
Deliverables.
Product understanding report
Narrative about product assortment and features.
Market understanding report
Demand driver analysis, market trends and historical sales concentration analyses.
Customer profiling
Target customers, purchase behavior, and market segmentation.
Competitive analysis
Pricing, substitutes, and top competitors and market share.
Differentiation strategy
Value proposition and unique selling features analyses.
Brand identity
Brand experience, key messages and supporting value.
Sales forecasting
Project sales and market share.
Financial objectives
Financial statements.
Action planning
Marketing, distribution, pricing, media and promotion strategies.
Resources needed
Identify resources needed to realize goals.
Success criteria
Benchmarks to reach, key metrics and adjustment tools.
Additional deliverables
Organization structure, operating procedures, location analysis, and creative briefs.
Our methodology.
Trusted in launching multi-million Dollar projects.
| Project Name | Sector | Year |
|---|---|---|
| [Confidential information] | Healthcare – A chain of plastic surgery centers | 2019 |
| Eversheen cosmetics | Skin and hair care products | 2009 |
| Safeer shopping malls | Retail | 2007 |
| OXO | Kitchenware, cooking utensils and homeware | 2010 |
| Al Majaz Waterfront | Tourist destination | 2008 |
| [Confidential information] | Theme park | 2019 |
| Montreal city, Canada | International tourist destination | 2014 |
| Fitness 4 Life | Fitness centers chain and franchise | 2012 |
| Dreamland aqua park | Waterfront camping site | 2006 |
Media appearances and Awards.
- CNBC Arabia TV interviews
- Dubai Tourism and Commerce Marketing (DTCM) and Reed Exhibitions (U.K.)
- Media interviews
For genuinely innovative ideas, let's talk.
Get a free marketing audit, market data, consultation, and proposal.
The value of making a call
Step1
Tell us about your priorities.
Step2
Discuss key obstacles faced.
Step3
Get our media pack.
