Dubai market research services for the most demanding people.

A genuine investigative approach, a profound multi-cultural understanding, and an exceptional ability to correlate events allow us to define pivots, trends, and patterns, and to anticipate trends. As one of the leading market research companies in Dubai, a market research of consequence takes dedication, integrity and you:

Highly skilled marketers and investigative surveyors
Profound multi-cultural insights
Qualitative and quantitative analyses
Specialists in market viability and forecasting
Most accurate and reliable data and insights

Trusted by top companies.

Market viability and forecasting specialists.

We evaluate events in the context of current market conditions and consumer behavior. Our strength lies in our ability to assess how buyers may respond to stimuli and how they adjust their attitudes accordingly. The precise assessment between what’s available today, and what shall be needed in the future (in other words expected and unfulfilled future buyer needs) uncovers market gaps and the most realistic and useful directions. Many characteristics set our services apart.

Specialist research

We focus on identifying market gaps, and on analyzing pivots and patterns, in addition to anticipating trends and making some of the most accurate and reliable sales projections.

Cutting-edge tools

Quantitative &/or qualitative data, psychographic and demographic profiling, cross-cultural analysis, concept testing, advanced statistical methods, modelling and decision-making simulations.

In-depth Metrics

Based on proprietary research and benchmarking studies, we provide you with anonymous and critical data such as expected volume of transactions, and average value, and average frequency of orders to name a few metrics only.

Strict quality control

We deploy 7 levels of quality control to ensure the highest levels of fidelity and realism. In addition, we cross-check data from at least 5 different sources to ensure congruence and possible deviations.

Precious nuggets of information.

Many researchers fixate over the rigid processes of collecting data, drowning in details such as sample size, questionnaires and other immovable procedures as if these are the end-goals. While these are essential to structure research; they are far from enough.

We put the focus on where it should be: The quality of data, accuracy and realism instead of fixating over rigid processes.

The key to our success, and yours, is that we pay close attention to the underlying qualitative factors (socio-cultural etc.) that affect the quantitative ones.

Deliverables.

Data collection

Collect primary and secondary data.

Industry characteristics

Measure market size, market share analysis, trends, and competitive analyses.

Product or service nature

Design complexity, functionality, and viability of substitutes, and assortment depth.

Buying behavior analysis

Who buys your products and services, and why do they use them, and needs they fill.

Market segmentation

Clusters and characteristics and reasons for market segmentation.

Distribution channels

Performance and goals per channel, point-of-sale and export analyses.

Pricing analysis

Price sensitivity analyses and competitive pricing study.

Media research

Messages and themes, ad effectiveness and media strategy analysis.

Brand strength analysis

Analyses of brand strength, experience, promise, message and supporting values.

Marketing evaluation

Analyses of marketing effectiveness and strategies, and marketing communications.

Business process research

Analyses of business processes and synergies achieved.

Operating process research

Identify current levels of production capacity, and production strategies.

Our methodology.

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Step 1

Prepare for project launch

Develop project plan and outline.

Step 2

Collect quantitative information

Conduct interviews and surveys (customers, suppliers, and competitors), and pay for data reports.

Step 3

Collect qualitative data

Conduct in-depth interviews, focus groups, and make observations.

Step 4

Do secondary research

Use the Internet and other types of publications to collect data.

Step 5

Collect historical data

Use a client’s historical data to make inferences.

Step 6

Use in-house data banks

Rely on The Seven Wise Men’s own datasets to cross-check findings.

Step 7

Analyze, triangulate and cross-check data.

Define pivots and trends in the target market, in addition to analyzing purchase behaviors and all other elements of the marketing mix. Process data to come to conclusions.

Step 8

Documentation

Present findings in an interesting, crisp, and meaningful ways.

UAE grocery market size

Market research

Cardboard factory

Market research/Feasibility study

Fast-fashion chain of stores