Brand-building consultancy in Dubai.
A captivating brand story that transcends the noise and the mundane.
An effective brand-building strategy must steal the hearts and minds of buyers in a couple of seconds and produce gut reactions.
It distills the core identity and skills of your company, isolating its DNA strands, and creates memorable hook points in simple, concise, and authentic ways.
Creating riveting brand stories is one of the things we do best at The Seven Wise Men. Each brand strategy we conceptualize is unexpected, easy to understand, and profound. Our hook points are clear and concrete and stir the imagination. They provide solutions and build credibility.
Let our team assist you to convey a strong idea that’s relatable and original, not seen anywhere else.
In a world of promises, we deliver actions and results.
Trusted by top companies.
This is how we do it.
The Seven Wise Men’s “Chrono/Substance™” is a proprietary model resulting from decades of brand-building experience in B2B and B2C environments.
Step 1
Critical path
We identify the functions that form the path to a strong brand.
Step 2
Alignment
We align resources to produce the changes required along that path.
Step 3
Realize savings
Our team realizes valuable savings in design costs, customer service costs, production overheads and marketing spend.
Step 4
Re-invest
We arrange to re-invest those savings in brand-building initiatives without the need to invest additional capital, or minimum thereof.
What we are not.
Generalists
Our services don’t include creative artwork, digital marketing, or other ancillary media production services.
Work by trial-and-error
We don't test at random and do guess-work, and therefore waste rare and precious time and resources.
The challenges.
Private labels face a number of challenges to elevate their standings and to become strong international brands. Key challenges are:
Glass ceilings
A small number of internationally-recognized brands are produced in Developing Economies.
Excessive price reliance
Innovation is frequently hindered, leading to missed valuable growth and sales prospects due to an excessive focus on competing solely on pricing.
Poor consumer loyalty
Consumers have little to no brand loyalty, as a multitude of businesses prioritize price-based competition over product features and benefits.
Is the proof in the pudding?
If a brand consultancy struggles to develop a robust brand-building strategy for its own benefits, can it be relied upon to excel in branding other companies?
Solution-providers.
The Seven Wise Men provides world-class brand strategy consulting services customized tailored to the domestic market and we are committed to substantive outcomes. Our offering includes:
Flexible agreements
Agreements for 1, 3, 6, 9 or 12 months are available.
Fair compensation
Compensation can be tied to performance*.
Complimentary consultation and proposal
Guaranteed quality
Assured quality of work quality, ROI, and effectiveness.
Fast results
Expect results in 1 month of our involvement*.
Execution of solutions
We can assist in implementing solutions to guarantee results.
Experience
More than 25 years of experience locally, in the region and Canada.
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* Terms and Conditions apply.
What sets us apart.
Our approach to building a strong brand at a fraction of the time and costs it takes others is what sets us apart. It’s a proprietary methodology we refer to as “The Chrono/Substance”, which is a framework designed to efficiently produce impactful and timely results, prioritizing both performance and substance. It encompasses a combination of elements, starting with product design, and progressing to production, marketing, and customer service.
- Product design: we ensure your design department produces a user-friendly, and safe product that is affordable and innovative.
- Production management: we work in partnership with your production department to produce quality products and services, ensuring their timely delivery.
- Marketing strategy: we collaborate with your sales and marketing department to effectively position a product or service and convey a clear, buyer-friendly message.
- Customer service: we make sure your customer service division strives for impeccable quality, resulting in repeat business and the cultivation of trust, preference, and loyalty.
How much would it cost?
The cost of a brand-building strategy depends on the scope of work and the maturity of the current infrastructure. Having said that, The Seven Wise Men provides the maximum Quality/Price ratio.
Time needed.
A high level brand-building strategy can be conceptualized in 1 month, while a masterplan and detailed working plans can take additional 1 to 2 months.
Industries we serve.
We’ve strategized, executed, and overseen brand-building campaigns across 11 nations, spanning from the United Arab Emirates to Canada. Our clientele encompasses: Manufacturing firms, Retail establishments, Tourism and Hospitality enterprises, Wellness, Recreation, and Leisure destinations, Freight and Logistics firms, Educational and Healthcare organizations, IT and Media sectors, as well as Real Estate and Construction ventures.
What you get for your investment.
Vision
Goals
Short and long-term objectives
Target positioning
Product or service assortment
Target customers
Purchase behavior analysis
Customer needs, beliefs, and journey.
Market trends
Differentiation strategy
Pricing plan
Brand experience plan
Key message and supporting values, packaging, and visual identity
Success criteria
Awareness, prevalence, value, usage, authenticity, personality, and brand consideration.
Brand equity strategy
Minimum brand expectation, aided awareness, image, and preference.
Trusted in launching multi-million Dollar projects.
Project Name | Sector | Year |
---|---|---|
[Confidential information] | Healthcare – A chain of plastic surgery centers | 2019 |
Eversheen cosmetics | Skin and hair care products | 2009 |
Safeer shopping malls | Retail | 2007 |
OXO | Kitchenware, cooking utensils and homeware | 2010 |
Al Majaz Waterfront | Tourist destination | 2008 |
[Confidential information] | Theme park | 2019 |
Montreal city, Canada | International tourist destination | 2014 |
Fitness 4 Life | Fitness centers chain and franchise | 2012 |
Dreamland aqua park | Waterfront camping site | 2006 |
Media appearances and Awards.
- CNBC Arabia TV interviews
- Dubai Tourism and Commerce Marketing (DTCM) and Reed Exhibitions (U.K.)
- Media interviews
Make inroads into building a top brand. Let's talk.
- Build a strong brand coming at at a fraction of the time and costs.
- Get faster results and higher quality of work and impact.
- Multiply ROI on brand-building spend.
- Get self-financing solutions
- Strengthen international presence and exports.
- Multiply your company's valuation.
- Attract and retain high-caliber talent.
The value of making a call
Step1
Tell us about your priorities.
Step2
Discuss key challenges faced.
Step3
Get our media pack.